Relationships. Relationships. Relationships. The M2 account service team focuses on providing our clients with a full range of services, from account direction and planning to day-to-day tactical implementation of DRTV campaign objectives. Dedicated to providing support based on an account-team model that services our clients with deep customer and industry knowledge, the team consists of account directors, account executives and project managers.
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Dallas Celecia
Dallas Celecia is the President and Managing Partner of M2 Marketing and Management Services, a position that she has held since she joined the company in 2000. She combines a background in traditional consumer marketing with over 15 years as a senior marketing executive and corporate officer in the restaurant and retail sector, having managed the marketing function for business ranging in size from $100 million to $250 million.
Prior to joining M2, Ms. Celecia was a Vice-President of Marketing for the Flagstar Corporation and was responsible for all Marketing, Product Development and Branding for one of its restaurant divisions, with annual sales of $250 Million. She brings an expert understanding of consumer behavior, branding, positioning, media strategies and process driven decision-making.
Ms. Celecia is involved on a leadership level with all campaigns at M2, and focuses on the strategic aspect of offer planning and execution as well as developing programs that create long term positive impact on the bottom line.
Ms. Celecia earned her Bachelor of Arts in Social Sciences, from the University of California, Santa Barbara. -
Lori Lasky
Lori Lasky joined M2 Marketing & Management Services in 2000 and is currently a Vice President/Account Director. Ms. Lasky has extensive experience in the beauty, personal care and housewares categories and has been instrumental in managing campaigns on behalf of premier brands such as Bare Escentuals, Conair, Cuisinart, Abbott Labs and Bath & Body Works to name a few.
Ms. Lasky's prior experience includes media sales for DRTV in both Orange County and Sacramento. She has been a producer and host of her own talk show “Live Wire” at Access Sacramento, a live call-in talk show about arts, entertainment and politics.
Ms. Lasky earned her Bachelor of Arts degree in Radio/TV/Film from San Jose State University. -
Rachel Read
Rachel Read joined the M2 Marketing & Management team in March 2006 and is currently a Senior Account Executive. Ms. Read has managed campaigns in several product categories such as beauty, personal care, housewares and self-improvement. Clients have included Procter & Gamble, Dremel, TASER, Esteem and Physicians Formula.
Prior to M2, Ms. Read worked as VP of Marketing & Creative Affairs at Advanced Beauty Solutions where she oversaw the marketing efforts behind the DRTV launch of the TrueCeramicPro Infrared Ionic Styler as well as focused on the company's new product development, branding efforts (packaging, logo design, marketing materials for print and web, etc.) and public relations. Previously, Ms. Read worked in the entertainment industry as Director of Development at Fox Family Channel and as an independent casting associate for film and television projects.
Ms. Read earned a Bachelor of Arts in Communications from Goucher College (Baltimore, MD). -
Landi Riley
Landi Riley is a Senior Account Executive with M2 Marketing and Management Services. She combines a background in project management, product development, marketing, sales and print publishing.
Prior to joining M2, Ms. Riley was the Associate Publisher of Riviera Magazine, a regional luxury lifestyle publication. She served as part of the launch team and was instrumental in building the publication to be recognized as the most successful of the twelve Modern Luxury, LLC titles. She worked with numerous luxury brands including; Hermes, St. John, David Yurman, Neiman Marcus, Cole Haan, Versace, Bentley, MontBlanc among others in helping them establish their brands, increase public awareness through special events and support efforts to meet their marketing objectives.
Ms. Riley earned her Bachelor of Science in Marketing from California State University, Long Beach. -
Alison Brawner
Alison Brawner joined M2 Marketing and Management in 2006 and is an Account Supervisor. Alison is currently involved with our beauty and personal care clients including Fusion Beauty and Freeze 24/7. Alison also manages two accounts for Newell Rubbermaid in the beauty and housewares categories.
Prior to joining the company, Ms. Brawner worked for Cunningham, Escott & Dipene Talent Agency and Rogers and Cowan in the Personalities department.
Ms. Brawner earned her Bachelor of Arts in Sociology from Princeton University. -
Bethany Bec
Bethany Bec joined M2 Marketing and Management Services as a Senior Account Executive in 2007. Ms. Bec currently manages campaigns for beauty and personal care products for Fusion Beauty, Conair and Bath & Body Works.
Prior to joining the company, Ms. Bec worked for 3 years as the Brand Manager at Dermacia, a leading cosmetics and skincare company in direct response. Her experience includes branding, advertising, marketing and management of direct response campaigns, as well as production, fulfillment, telemarketing, customer service and media.
Ms. Bec earned a Bachelor of Arts in Communications from California State University, Fullerton. -
Rae Owen
Rae Owen joined the M2 team in 2007 and is currently a Senior Account Executive. Rae is actively managing the Contour Technology campaign, and has been involved with the campaigns of many top corporate brands, such as Dremel, TASER, and Cuisinart.
Prior to joining the company, Ms. Owen worked in the UCSB Recreational Sports Publicity and Marketing department, where she gained experience in multimedia advertising, brand and logo development, and print media.
Ms. Owen earned her Bachelor of Arts degree in English from the University of California, Santa Barbara. -
Melany Strohbach
Melany Strohbach joined M2 Marketing and Management in May 2009 as an Account Coordinator. Ms. Strohbach graduated from Chapman University with a Bachelor of Science in Business Administration with an Emphasis in Entrepreneurship and Minor Studies in Organizational Leadership.
Prior to joining M2, Ms. Strohbach worked in the Marketing Department at E! Entertainment in London, UK and at NettResults International Marketing and Public Relations.