M2 is the one-stop-shop that will assist your company with virtually every aspect of your Direct Response campaign. Whether you are new to the industry and need expert guidance on offers, call centers, fulfillment, web, media and merchant services, or just choose not to devote internal resources to this process, we can become your virtual DRTV marketing team.

We are experts at managing the complex world of backend marketing and provide a full time staff that can manage these areas. Our extensive expertise in the industry provides us unparalleled insight as to which vendors to recommend for each campaign. Our ongoing relationships with these vendors provide us with the ability to negotiate preferred rates for our clients.

• Media Company Selection (the best fit for your product)
• Telemarketer, Fulfillment House and Merchant Account Selection
• Rate/Fee negotiation & contract execution (leveraging our volume discounts)
• FTC compliant script writing & upsell and continuity configuration
• Inventory, Product shipping and related logistics
• Electronic Data Transmission & Reporting
• Ongoing Management and troubleshooting

Backend management can be the difference between a campaign that underperforms and one that produces stellar profits. When working with media companies, we focus on re-booking the most profitable media (upfront and lifetime value). With telemarketing, we concentrate on maximizing call to order ratios and average order size. With fulfillment, we target cost savings, efficiency and mining the data to maximize campaign profits. And, regardless of which discipline we are managing, we always maintain our client's interest and bottom line as our top priority.