Marketing strategy is the foundation of everything we do. It's the infrastructure around which we build our offers and implementation tactics. We start by understanding the customer and the competition. Once we move from what we think to what we know, we can then determine who we know that can best support the objectives.
Strategic Marketing
Price points, payment plans, trial offers, soft offers. Backend optimization, outbound, email blasts, CRM. We know what works and will develop a plan of attack to optimize your profits.
Feasibility and Financial Modeling
Our proprietary financial models can determine if direct to consumer sales is viable for your business model as well as forecast revenues, profits, units and cashflow on an annualized basis.
Media Planning and Buying
Because we work with all the top Direct Response media buying companies in the country, we can provide you with objective, experience-driven guidance to select the best fit for your particular product and campaign.
Broadcast Duplication
We work with the best in the business to ensure that trafficking - and all that it entails from show transcriptions, closed captioning, tape customization, duplication and distribution - goes without a hitch.
Web Design and Management
Success on the web is now a leading factor that can help make or break a DR campaign. Whether updating an existing website or creating a new one from scratch, our team will help advise you on the best e-commerce solution for your product.
Internet Media
Maximize your internet revenue by also reaching your target consumer via the web using banners, pop ups, search engine optimization and emails. We will guide you through the best options to optimize the profitability of your campaign.
Telemarketing Management
Whether you have a hard offer or soft offer, our team of experts will help select and manage your call center solution, including FTC compliant script writing, upsells and continuity configurations and A/B split script tests. When working with telemarketers we focus on maximizing call to order ratios and increasing the average order while maintaining reasonable talk times.
Outbound Telemarketing
All leads are potentially valuable resources that should not be overlooked. We work with experienced telemarketing companies that specialize in outbound phone sales and have proven track records in improving a campaign's performance.
Fulfillment Logistics Management
A successful DR campaign requires an experienced fulfillment partner that provides a superior client services staff, reliable inventory management, accurate order processing, a first class customer service department and competitive pick & pack, kit assembly and shipping rates. We will facilitate the selection and set up of the ideal fulfillment company for your product.
Merchant Account Services
Whether you’re a large corporation or you’re just starting a business, we will guide you to the best merchant services solution for your company’s needs.
Channel Marketing, Home Shopping
We can assist you in delivering your sales message through one of the multimedia retailing giants who reach millions of home shoppers every single day.
International Distribution
When a DR campaign finds success in the United States, the next step is to broaden its consumer market across international borders. Our team will work with you to find the right international distribution company to market your product globally.